Tony Busch of Priora Cash Flow Management LLC

Tony Busch

Tony was born in Appleton, Wisconsin. He has been very happily married for over 35 years. He and his wife Peggy have three children and five grandchildren.

Tony’s banking career spanned 30 years, from 1974 until 2003. He spent 27 years in business lending starting as a credit analyst and ending as President of a community bank. His last three years in business lending were spent at a $500 Million credit union as Vice President responsible for their business lending division.

Tony served in many management capacities during his banking career, participating in all aspects of management including Credit Officer, Senior Loan Officer, Asset/Liability Management, and President.

During his career as a business lender, Tony came to realize how important cash flow budgeting and break-even analysis is to the success of business owners. He also learned the characteristics of the "motivated" business owner.

In 2003 Tony started his company, Priora® Cash Flow Management, LLC. The mission of Priora® Cash Flow Management, LLC is "To educate and advise motivated business owners in using meaningful, creative strategies to improve their business."

Since starting Priora® Cash Flow Management, LLC, Tony has assisted many business owners to improve the performance of their businesses. In January 2005 Tony introduced Priora ® Business, a state-of-the-art cash flow budgeting and management system that now includes a system to determine the break-even performance of a business. Priora ® Business was developed to provide motivated business owners with the ability to apply the financial principles that will improve their business. Benefits include:

  • Improved performance of the business.
  • A better understanding of their accounting system.
  • Significant improvement in their relationship with their lender.
  • The ability to make more, better informed business decisions.
  • Greater peace of mind.

Tony has served his clients throughout Wisconsin, in Georgia, Texas, and Alabama. In his capacity as an Advisor to CUNA, he provides on-site assistance to credit unions around the country who are considering starting their own business lending/services program.