Most Frequently Asked Questions

What is “BIZ TALK” with SCORE/VENTURE CENTER?
A weekly talk radio show directed toward small businesses, start-ups, emerging businesses and those wanting to start a business. It’s a locally produced collaborative between the Fox Cities SCORE chapter and the Venture Center

How large is the “BIZ TALK” listening audience?
WHBY is an Arbitron rated station and it is estimated that a cumulative listening audience over a 13 week period reaches some 45,500 listeners.

How big of a geographical area does “BIZ TALK” cover?
The WHBY AM signal covers the entire Fox Cities area including Green Bay, Oshkosh and south to Fond Du Lac.

Who would advertise on the “BIZ TALK” radio show?
Any business or entity that would want to reach a highly targeted business audience with products or services that would directly benefit the audience. Also sponsors that support the SCORE mission as “Counselors to America’s Small Business” and Fox Valley Technical College’s entrepreneurship initiatives.

Is SCORE or The Venture Center profiting from “BIZ TALK”?
All sponsorship funds go directly to pay for WHBY 1150 AM radio air time and related radio show costs. All hosts and participants are strictly volunteer.

Who are the guests on “BIZ TALK” and how are they chosen?
Because “BIZ TALK” sponsors have expertise that can directly benefit the listening audience they are invited to come on the show. Also featured are; authors, business consultants, attorneys, accountants, small business owners, columnists, and business professionals that can share expertise with a “knowledge hungry” listening audience.

What kind of results can a “BIZ TALK” sponsor expect?
The value here is TARGETED AUDIENCE !!! Advertising here can be extremely effective because it is so targeted. This is what’s referred to in marketing as a bulls eye when it comes to reaching a demographic directly. Previous sponsors have received excellent results from advertising here, that is why sponsors have continued. “BIZ TALK” has been on the air in the Fox Cities for over four years now strictly supported by outside advertisers.