Biz Talk Sponsor Profile

The BIZ TALK radio show is aimed at a very targeted listening audience. Listeners would include; small business owners, entrepreneurs, business owners in an expansion mode, start-up business owners, businesses that provide services or products to other businesses, individuals that aspire to start a business and casual listeners that may find the business format interesting and informative.

Sponsors are carefully selected so that their advertising message is the right fit for our listening audience. Currently our anchor sponsors are in Banking and SBA business lending, Business Legal Services, Small Business Accounting, Cash Flow Management Software, Credit Card Merchant Services and Web Site Design. We welcome other sponsors as our advertising time becomes available. Sponsors are encouraged to prepare to buy advertising for no less than a 90 day period. Most of our current sponsors have been on board for more than two years and renew each fiscal year.

The BIZ TALK staff or WHBY can produce a 60 second commercial for new sponsors or sponsors can provide their own produced 60 second spot. All sponsors are encouraged to do guest appearances on the show so the audience can know more about their products or services and sponsor expertise is an asset to our listening audience.

It is difficult to pin point the exact size of our listening audience as Arbitron does not report stats for weekend broadcasts, however WHBY is often sold out on Saturday mornings. Our sponsors report to us that the advertising is returning results and new business to them. For more information on advertising and a quote on the advertising investment please contact Tony Busch at 920-450-2840 or Jim Rosetti at 920-639-4376 or The WHBY signal covers the entire Fox Valley including Green Bay to the north, Appleton-Neenah Menasha and Oshkosh to the south.